Job ID: 18819
Location: San Diego, CA, US
Full/Part Time:
Regular/Temporary: Regular
Line of Business:Epsilon
About the Opportunity
The role of the Digital Brand Specialist is to create and help maintain Aspen Marketing’s digital marketing products and services. These services include (but are not limited to) Social Media, SEO, PPC, Email, and Digital Brand Management. These products and services should be centered around delivering leads and customer retention and result in a positive return on investment for our clients. Additionally, you will help create campaigns and counsel our clients with regards to their digital marketing efforts and strategies (milestones, goals and deliverables, etc).
Responsibilities
Develop digital media products and packages (as well as review and revise if necessary current products) that Aspen Marketing can offer to its clients.
Assist the Sales Department in developing long and short term client digital media strategies (milestones, goals and deliverables, etc).
Manage and counsel our clients with regards to all digital media marketing efforts.
Manage multiple clients' deliverables, deadlines, workflows, review process etc.
Be a visible leader with customers, partners, and internal stakeholders.
Maintain a full understanding of digital media topics, technology and functionality including but not limited to Social Media, SEO, PPC, and Email.
Continuing Education – stay up to date on all industry, product, features, technology and service developments and changes.
Implement new ideas and strategies to ensure Aspen Marketing maintains a cutting edge service offering.
Format findings into simplistic and easy to understand reports for clients.
Ensure social media tools/feeds are generating relevant and useful information.
Demonstrate and prove the value of digital media analytics, especially social media, to our clients.
Qualifications
Bachelor's degree and 2-5 years of experience managing social media and other digital media marketing campaigns.
Experience in setting up & managing multiple social media accounts.
Understanding of SEO and social media strategies and tools.
Understanding of email and internet marketing strategies.
Experience with client communication and sales a must.
Advertising and marketing background a plus.
Can conform to shifting priorities, demands and timelines through analytical and problem-solving capabilities.
Ability to communicate effectively, both orally and written form.
Ability to elicit cooperation from a wide variety of sources, including upper management, clients, contractors, and other departments.
Strong interpersonal skills.
Adept at conducting research into data-related/social media issues and products.
Customer service skills required.
Compensation and Benefits
Alliance Data offers a competitive salary, a comprehensive selection of benefit options including 401(k).
Conditions of Employment
All job offers are contingent upon successful completion of drug screen and background checks.
About Us
Epsilon is the industry's leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling and a full range of direct and digital agency services, including creative, interactive web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit http://www.epsilon.com/or call 1.800.309.0505.
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