Thursday, October 3, 2013

Global eBusiness Leader (L13-R-195)

Bio-Rad, Inc. ranks among the top five life science companies worldwide, and maintains a solid reputation for quality and innovation. It develops, manufactures and markets a complete range of laboratory products used for research in molecular biology, biochemistry, microbiology, genetics, immunology, and chemistry. The group serves a growing base of customers in academic and biotechnology research, and in the pharmaceutical industry. Recently, the group introduced new products for use in the areas of DNA amplification, proteomics, and food testing, three fields in which Bio-Rad remains at the center of discovery.

Global eBusiness Leader

This role will lead and manage Global eBusiness Sales, Marketing and Operations. This position will be responsible for overseeing Bio-Rad’s eCommerce capabilities across all online channels and business units. The role will also oversee the company’s strategic transition to on-line selling and merchandising. This role will serve as a strategic leader and be responsible for driving the change needed within Bio-Rad.

The successful candidate will be a true Online Sales and Marketing leader with a passion, talent, and proven track record of building teams, managing and motivating people, and helping companies develop and execute strategic plans to increase revenue and create value for our customers and organization.


  • Develop Bio-Rad’s eBusiness strategy & execute plans to grow online sales and digital presence in the US and throughout the globe

  • Responsible for the P&L (top & bottom line) and total budget control – online sales should reach 50% of total global revenue within 5 years

  • Define & build the best organization to support eBusiness growth

  • Select & Manage the 3rd party vendors and service providers

  • Gain the buy-in of Senior Management as well as their appointed business leads

  • Evaluate continuously market opportunities for eBusiness & maintain market knowledge of the latest eBusiness solutions & techniques


  • Lead a Global eBusiness Steering Committee to build and prioritize and eBusiness roadmap

  • Define targeted and prioritized IT & eBusiness projects and communicate and manage roadmap with the global eBusiness community

  • Lead a team of operations managers, analysts and online product owners (Search, CMS, Cart, etc)

  • Build and improve professional KPI’s for the eBusiness Operations team

  • Partnering with IT, Negotiate and manage the relationships of all 3rd party vendors and service providers

Online Store Management: Collaborating with Marketing, User Experience, and Cross Channel Leaders, the eBusiness leader will be responsible for:

  • Daily site management : online marketing & commercial calendar

  • Customer Engagement: identifying and implementing best practices in form of functionality, user experience, and best in class eBusiness tools to meet critical user expectations

  • Analytics : define and follow dashboards

  • Product information management: Work along side of the User Experience team to create a best in class PIM strategy - product description, photos, cross & up selling, videos, product reviews…

Digital Marketing: collaborating with Marketing & design, the eBusiness leader will develop and manage online marketing strategy:

  • Define and implement performance marketing strategies to drive qualified traffic and sales: SEM, SEO, retargeting etc…

  • Develop CRM and cross channeling strategies

  • Analytics to measure the success of the campaigns

  • Define & implement Mobile & Social strategies

  • Merchandising: define and buy the online assortment

  • Content strategy: Including video, community management etc...

International & Business development:

  • Define and implement an international strategy, working with regional teams and respecting local specificities.

Required Skills

  • BA/BS Degree from a 4 year program, MBA highly preferred

  • Degree in business or marketing-related major preferred, experience in technical marketing preferred

Experience Required

  • Min. 5 + years online marketing strategy and program management / implementation experience including partnering with online marketing, sales, product, IT, and operations leadership.

  • 5-8 years marketing experience including experience with channel marketing, consumer or business marketing program development and execution.

  • Strong ability to develop business cases and communicate succinctly its value propositions to a broad group of leaders including C Suite.

  • Project Management experience managing large global campaigns

  • Strong interpersonal skills, with ability to build successful relationships within a team and cross-functionally.

  • Ability to exercise good judgment and effectively use decision making skills, confidently handling ambiguous situations and/or issues that may arise.

  • Ability to effectively present information to an individual or group, both written and verbally.

  • Ability to work independently (particularly in the absence of supervisor) and be a solution-based thinker.

  • Ability to work well in a team environment in any capacity.

  • A solid understanding of eCommerce and high volume online retail business

  • A passion for Science and an interest in the biotech industry is a plus


  • 5+ years eCommerce experience developing and cultivating channels

  • 5+ years managing a digital marketing and eCommerce team

  • Experience in managing a P&L

  • Knowledge of enterprise web analytics software including Omniture SiteCatalyst, Test&Target and SearchCenter

  • 2+ years push and pull marketing experience with marketing 2.0 and web marketing knowledge

  • Advanced understanding of online consumer buying behaviors

  • Advanced knowledge of current B2B and B2C online marketing techniques

Bio-Rad Laboratories is an Affirmative Action/Equal Opportunity employer.

Please apply directly at:

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