Monday, October 14, 2013

Sports Academy - Director, Global Marketing and Communications


Marketing, Communications and Public Relations:

• Responsible for creating, implementing and measuring the success of: a comprehensive marketing, communications and public relations program that will enhance the Division’s image and position within the marketplace and the global industry, and facilitate internal and external communications;

• Govern and contribute to shaping articulation of Academy Fashion Events desired image and position, assure consistent communication of image and position throughout regions and to all constituencies, both internal and external

• Coordinate media interest in the Division and ensure regular contact with target media and appropriate response to media requests and opportunities

• Act as the Division’s representative with the media

• Contribute to new business and revenue extension ideas, opportunities and new ventures globally

Planning and Budgeting:

• Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives

• Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance

• Recommend short- and long-term goals and objectives for the Division’s marketing/communications/public relations initiatives

• Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function

Organizational Strategy:

• Work with senior staff to develop and maintain a strategic perspective—based on marketplace and constituent needs and satisfaction—in organizational direction, program and services, and decision-making

• Help make sure that the Division’s philosophy, mission and vision are pertinent and practiced throughout the division globally

• Develop and coordinate means to seek regular input from the Division’s key constituencies regarding the quality of programs and services and the Division’s relevance

• Act as an internal consultant to bring attention and solutions to functional priorities

Team Management:

• Oversee, manage and supervise global team of public relations and marketing personnel both full-time and seasonal

• Maintain a climate that attracts, retains and motivates top quality personnel both full-time and seasonal

• Design, support and oversee cross-functional teams throughout the Division that include public relations and marketing personnel

• Provide direction and resources, removing barriers and helping develop people’s skills; articulating expectations and clarifying roles and relationships

• Communicate- help team transform information into knowledge and learning

• Anticipate conflicts and facilitate resolution


• Bachelor's Degree

• Provide global team leadership and guidance as directed by senior management

• Experience working in a PR/Marketing/Communications role preferably in the fashion industry

• Ability to problem-solve independently and in a team environment

• Ability to think strategically and creatively with strong business acumen

• Ability to manage multiple projects simultaneously

• Excellent communicator with strong writing skills

• Proficient in PowerPoint, Excel, PhotoShop and Word

• Ability to work late hours and weekends and travel internationally as necessary

Location: New York, NY

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