Sr. Manager, Marketing

Responsibilities

VERIZON TELEMATICS

Information is the fuel that drives our business. When plentiful, information enables sound business decisions. When well-analyzed, it has the power to effect change. When shared with others, it sparks improvement. At Verizon Telematics, we are pioneering patented technologies and innovative services designed to harness the power of the vehicle information network – real-time, anytime. From reducing the cost of vehicle manufacturing, service and ownership to supercharging fleet productivity, safety and convenience, we are setting new standards in the vehicle telematics industry. What could be achieved with the right information? Imagine the possibilities we have.

ABOUT US

We are delivering the next generation of vehicle information-based technologies and services - today. Our patented systems allow complete connectivity to any make or model vehicle, but that is just the beginning. What really differentiates us from other companies is our broad portfolio of services. Each designed to significantly improve vehicle and customer relationship management potential while greatly reducing costs. Whether in the business of automotive manufacturing, dealer operations, fleet management or affiliated services such as insurance or car rental, we can help map out the fastest road to greater efficiency and revenue. We will also demonstrate solutions never thought practical.

To perform this job successfully, an individual must be able to perform the essential functions for this position and meet the physical requirements needed to perform these functions. Reasonable accommodations may be made for qualified individuals with disabilities.

Sr. Manager, Marketing

Atlanta, GA

The Sr. Manager Marketing is responsible for product marketing and demand generation for Verizon Telematics products and services. The position creates, executes and measures effective demand generation initiatives that drive sales and promote brand strategy. We're looking for a strong marketer who brings experience developing and driving successful strategies and who can succeed in a rapidly growing environment.

Develop and manage product launch and go-to-market plans for consumer and business channels. Lead launch implementation with internal marketing, sales, and operations, and external partners. Measure results and key learnings for future implementations.

Determine integrated marketing strategies and calendars. Manage internal and external resources to deliver campaigns.

Plan, develop and oversee execution of all consumer marketing communications. Design, develop and produce communications by evaluating needs and designing strategies for target audiences. Continually review and optimize.

Lead media planning strategy and buying for offline campaigns for products and Services. Consult with external partners on media campaigns, and lead media impact analysis. Establish advertising/mass marketing measurement goals aligned with business and brand priorities.

Propose, design, and create strategies to build awareness and create demand. Implement and measure marketing programs and campaigns.

Identify opportunities that support business, brand and customer goals.

Design and execute tests that support key hypotheses and deliver actionable learnings that contribute to business growth. Create testing priorities, test plan and testing roadmap. Monitor and evaluate the effectiveness of new initiatives; assess results and continuously refine the marketing plan.

Provide updates and reporting, and communicate clearly marketing strategy and results to team and management.

Drive effective partnerships with internal and external partners and teams to drive successful campaign execution.

Manage, coach and develop a team of Marketing Managers and Consultants to achieve product marketing, revenue generation and retention goals. Set direction, deploy resources and evaluate performance.

Manage budgets for marketing programs and understand accounting processes, forecast resources needed and allocate funds, monitor expenditures to budget targets and resolve discrepancies

Education B.A./B.S.

Experience 10 years Marketing experience with preference for subscriber services.

• Related experience in advertising/media, direct marketing, product marketing, pricing/promotion and multi-channel marketing




• Experience creating detailed multi-channel, go-to-market plans that drive demand at best possible ROI




• Experience leading and developing direct reports as well as cross-functional teams to drive results ·






• Demonstrated analytical skills and experience developing business plans and analyzing program effectiveness and ROI

Competencies

Results-driven, action-oriented and ability to act intuitively, while following sound strategy.

An innovative, positive, and self-directed attitude – interested in "figuring out" solutions.

Expert knowledge of consumer marketing best practices

Excellent communication (written and verbal), interpersonal, and presentation skills

Excellent organizational, planning and project management skills

Ability to multi-task and prioritize

Demonstrated ability to work in a high performance, fast-paced team environment

Proven track of success in developing product and/or value proposition messaging that are relevant to target markets.

Self-directed individual that can think independently, drive initiatives across an organization and thrive without having tightly defined processes in place.

Successful track record of managing marketing staff and contractors, negotiating and managing contractor agreements and ongoing projects to completion.

Qualifications

Education B.A./B.S.

Experience 10 years Marketing experience with preference for subscriber services.

• Related experience in advertising/media, direct marketing, product marketing, pricing/promotion and multi-channel marketing

• Experience creating detailed multi-channel, go-to-market plans that drive demand at best possible ROI

• Experience leading and developing direct reports as well as cross-functional teams to drive results

• Demonstrated analytical skills and experience developing business plans and analyzing program effectiveness and ROI

Competencies

• Results-driven, action-oriented and ability to act intuitively, while following sound strategy.

• An innovative, positive, and self-directed attitude – interested in "figuring out" solutions.

• Expert knowledge of consumer marketing best practices

• Excellent communication (written and verbal), interpersonal, and presentation skills

• Excellent organizational, planning and project management skills

• Ability to multi-task and prioritize

• Demonstrated ability to work in a high performance, fast-paced team environment

• Proven track of success in developing product and/or value proposition messaging that are relevant to target markets.

• Self-directed individual that can think independently, drive initiatives across an organization and thrive without having tightly defined processes in place.

• Successful track record of managing marketing staff and contractors, negotiating and managing contractor agreements and ongoing projects to completion.

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