Monday, October 28, 2013

Sr. Staff Consultant - Media Delivery Interconnections



Responsibilities

Responsible for the need assessment, negotiation, and implementation of CDN-to-IP last-mile network interconnections support Verizon Digital Media Services (video delivery worldwide). The Media Delivery Network (hyper-focused video-centric delivery network) will leverage the public IP network and existing interconnections, but will also need hyper-targeted interconnections to major last-mile networks both domestically and internationally. This position will form a strategy and execute upon that strategy to ensure the highest level of quality for video delivery around the world using Verizon Digital Media Services (DMS). This role will own a budget, a plan, and a cross-functional team to accomplish these goals.

Responsibilities to include:

Assess which ISPs, MSOs, TelCos, MVPDs that DMS should establish direct video-centric interconnections, between the Media Delivery Network and the last-mile network, including which locations and at what capacity (requiring forecasting by ISP and geography)

Understand Verizon's current peering and paid-peering policies, as well as IP transit (IDE and IDA) strategy, the cost and revenue structures associated with each model, and the existing interconnection topology Verizon has deployed with NA last-mile providers

Build a prioritized plan for direct video interconnections with the top ISPs and in the top geographies, prioritizing sites and carriers according to the demand of DMS customers against the current interconnection footprint and capacity, ensuring quality performance and SLA achievement

Drive the project plan for executing a successful Media Delivery Network-interconnection strategy, ensuring major milestones are met in a timely basis and project dependencies (within and across the organization) are documented, visible, and addressed

Forecast traffic levels, and associated costs against those traffic levels, per network and per geography (at the customer level) to ensure adequate visibility on the cost structure and cost horizon for DMS; obtain operating budget approval and capital budget approval against this forecast, updating regularly

Lead the business negotiations with major ISPs in NA surrounding Media Delivery Network traffic egressing Verizon's network destined for the ISP's consumers, including pricing structure and price points, forecasting costs against the P&L accordingly

Lead a cross-functional team consisting of Legal, Finance, Sourcing, and Network and Engineering teams responsible for the negotiation and execution of ISP Media Delivery Network-interconnections (ensuring the right design is put forth, against a managed P&L)

Work closely with Carrier Management (in Global Wholesale) to realize synergies from a buy/and/sell perspective while driving down interconnection costs with major carriers and ISPs in NA

Work closely with the Media Delivery Network Planning team and Public IP Network Planning team to ensure the optimal design and engineering plan is developed and deployed based on the type of traffic (video) and the interconnection schemes in place today with major MSOs and ISPs (e.g. direct or VPN-based connections, Ethernet or Sonet or Private Line, in Equinix or Terremark or Carrier Hotel sites, etc.)

Formulate a global interconnection strategy related to the Media Delivery Network, including which networks and geographies will require direct video-centric interconnections from the Media Delivery Network

Execute a global expansion strategy including 3rd party CDNs (both carrier-based CDNs like Tata and Vodafone and BT and Telefonica, as well as pure-play OTT CDNs like Limelight and Akamai and EdgeCast); this includes partnership development, interconnection strategies (similar to non-CDN ISPs), traffic forecasts, and P&L management


Position Requirements:

This role must have extensive experience in the following areas:

Digital Media (IP video delivery)

CDN Technologies, specifically video delivery; ABR Streaming and Progressive Download technologies; Reporting and Analytics; Tokenization and HTTP/HTTPS Authorization

Public IP transit experience (Internet Dedicated Ethernet, Internet Dedicated Access, Ethernet technologies, etc.)

Traffic utilization methods and calculations (P95 Mbps Sustained and Peak, GB Delivered, Price Protected Ports, etc.)

Intimate familiarity with the global ISP landscape

Business negotiations with international and domestic ISPs, MSOs, TelCos, Carriers, etc. (MVPDs)

Leading cross-functional teams within and outside of the immediate line of business

Budget forecasting and capital planning

Internal executive presentation skills

Illustrated background creating results-driven recommendations

Digital media industry evolution and trends

History of working across workstreams and business units

Ability to create presentation materials and communicate to executives, customers, external stakeholders, and industry leaders


Objectives and Responsibilities:


Responsible for the need assessment, negotiation, and implementation of CDN-to-IP last-mile network interconnections support Verizon Digital Media Services (video delivery worldwide). The Media Delivery Network (hyper-focused video-centric delivery network) will leverage the public IP network and existing interconnections, but will also need hyper-targeted interconnections to major last-mile networks both domestically and internationally. This position will form a strategy and execute upon that strategy to ensure the highest level of quality for video delivery around the world using Verizon Digital Media Services (DMS). This role will own a budget, a plan, and a cross-functional team to accomplish these goals.


Responsibilities to include:


§ Assess which ISPs, MSOs, TelCos, MVPDs that DMS should establish direct video-centric interconnections, between the Media Delivery Network and the last-mile network, including which locations and at what capacity (requiring forecasting by ISP and geography)


§ Understand Verizon’s current peering and paid-peering policies, as well as IP transit (IDE and IDA) strategy, the cost and revenue structures associated with each model, and the existing interconnection topology Verizon has deployed with NA last-mile providers


§ Build a prioritized plan for direct video interconnections with the top ISPs and in the top geographies, prioritizing sites and carriers according to the demand of DMS customers against the current interconnection footprint and capacity, ensuring quality performance and SLA achievement


§ Drive the project plan for executing a successful Media Delivery Network-interconnection strategy, ensuring major milestones are met in a timely basis and project dependencies (within and across the organization) are documented, visible, and addressed


§ Forecast traffic levels, and associated costs against those traffic levels, per network and per geography (at the customer level) to ensure adequate visibility on the cost structure and cost horizon for DMS; obtain operating budget approval and capital budget approval against this forecast, updating regularly


§ Lead the business negotiations with major ISPs in NA surrounding Media Delivery Network traffic egressing Verizon’s network destined for the ISP’s consumers, including pricing structure and price points, forecasting costs against the P&L accordingly


§ Lead a cross-functional team consisting of Legal, Finance, Sourcing, and Network and Engineering teams responsible for the negotiation and execution of ISP Media Delivery Network-interconnections (ensuring the right design is put forth, against a managed P&L)


§ Work closely with Carrier Management (in Global Wholesale) to realize synergies from a buy/and/sell perspective while driving down interconnection costs with major carriers and ISPs in NA


§ Work closely with the Media Delivery Network Planning team and Public IP Network Planning team to ensure the optimal design and engineering plan is developed and deployed based on the type of traffic (video) and the interconnection schemes in place today with major MSOs and ISPs (e.g. direct or VPN-based connections, Ethernet or Sonet or Private Line, in Equinix or Terremark or Carrier Hotel sites, etc.)


§ Formulate a global interconnection strategy related to the Media Delivery Network, including which networks and geographies will require direct video-centric interconnections from the Media Delivery Network


§ Execute a global expansion strategy including 3 rd party CDNs (both carrier-based CDNs like Tata and Vodafone and BT and Telefonica, as well as pure-play OTT CDNs like Limelight and Akamai and EdgeCast); this includes partnership development, interconnection strategies (similar to non-CDN ISPs), traffic forecasts, and P&L management


Position Requirements:


This role must have extensive experience in the following areas:


§ Digital Media (IP video delivery)


§ CDN Technologies, specifically video delivery; ABR Streaming and Progressive Download technologies; Reporting and Analytics; Tokenization and HTTP/HTTPS Authorization


§ Public IP transit experience (Internet Dedicated Ethernet, Internet Dedicated Access, Ethernet technologies, etc.)


§ Traffic utilization methods and calculations (P95 Mbps Sustained and Peak, GB Delivered, Price Protected Ports, etc.)


§ Intimate familiarity with the global ISP landscape


§ Business negotiations with international and domestic ISPs, MSOs, TelCos, Carriers, etc. (MVPDs)


§ Leading cross-functional teams within and outside of the immediate line of business


§ Budget forecasting and capital planning


§ Internal executive presentation skills


§ Illustrated background creating results-driven recommendations


§ Digital media industry evolution and trends


§ History of working across workstreams and business units


§ Ability to create presentation materials and communicate to executives, customers, external stakeholders, and industry leaders


§ PowerPoint advanced skills required


§ Excel modeling and forecasting skills required


§ Solid understanding and/or direct experience working with business and technical specifications for digital media and network interconnections


§ Must be very comfortable working in a cross-functional environment with shared accountability across organizations


§ Strong understanding of the CDN market, including market rates for wholesalers, resellers, and entertainment and media customers


Skills & Experience:


§ 7+ years experience within the interconnection and MVPD space


§ 5+ years experience with a Content Delivery Network (CDN) or in the CDN industry


§ 3+ years experience working with digital media technologies and network technologies (BGP, LCR, MPLS, IP, etc.)


§ Undergraduate degree preferred


§ Experience managing initiatives and cross-functional contributors, focused on contract negotiations


§ Solid understanding of both business and technical requirements and ability to translate each to an untrained audience


Desired Skills & Experience:


§ Illustrated experience with networking


§ Experience in telecom, digital media and/or related fields


§ Experience working in a cross-functional organization


§ Strong understanding of the following technologies:


o IP protocols


o Video delivery in Flash and HTML5 for a variety of device profiles with various ABR technologies (HLS, HDS, MSS, DASH)


o Geo-management services (Maxmind, Ookla, Neustar, etc.)


o Online Video Platforms (OVPs) such as Brightcove, Kaltura, Ooyala, Unicorn, etc.


o Cloud computing environments such as Amazon Web Services, Terremark, Azure, etc.


o HMAC cookie tokenization, URL to cookie translation, mod-rewrite, in-range byte requests


o DRMs: Widevine, SecureMedia, PlayReady, Adobe Access, AES-128, etc.


o Transcoding across multiple codecs (h.264, MPEG2/4, etc.)


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Qualifications


7+ years experience within the interconnection and MVPD space

5+ years experience with a Content Delivery Network (CDN) or in the CDN industry

3+ years experience working with digital media technologies and network technologies (BGP, LCR, MPLS, IP, etc.)

Undergraduate degree required

Experience managing initiatives and cross-functional contributors, focused on contract negotiations

Solid understanding of both business and technical requirements and ability to translate each to an untrained audience


Preferred Qualifications

Graduate degree in an engineering field, or MBA

Illustrated experience with networking

Experience in telecom, digital media and/or related fields

Experience working in a cross-functional organization

Strong understanding of the following technologies:

o IP protocols

o Video delivery in Flash and HTML5 for a variety of device profiles with various ABR technologies (HLS, HDS, MSS, DASH)

o Geo-management services (Maxmind, Ookla, Neustar, etc.)

o Online Video Platforms (OVPs) such as Brightcove, Kaltura, Ooyala, Unicorn, etc.

o Cloud computing environments such as Amazon Web Services, Terremark, Azure, etc.

o HMAC cookie tokenization, URL to cookie translation, mod-rewrite, in-range byte requests

o DRMs: Widevine, SecureMedia, PlayReady, Adobe Access, AES-128, etc.

o Transcoding across multiple codecs (h.264, MPEG2/4, etc.)






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