Job ID: 18004
Location: New York,NY, US
Full/Part Time:Full-Time
Regular/Temporary: Regular
Line of Business:Epsilon
About the Opportunity
As part of Epsilon’s market-leading Interactive Strategic Services team, you will contribute to a team of digital marketing strategists and analysts, working with Fortune 500 companies to help them optimize Interactive marketing strategies and tactics. Using your analytical skills and online marketing experience, you will help these world-class clients gain unique insights into and across various digital marketing channels – and help them use this insight to drive better marketing ROI.
The ideal candidate for this position will have a combination of interactive direct marketing and quantitative analytical skills, along with some consultative experience helping clients improve their marketing performance. A background which spans multiple digital channels is critical for success. Strong experience in SEO and SEM is desired, as is some level of work in social media, mobile and email marketing.
Responsibilities
Primary Responsibilities:
* Work day-to-day on client service engagements, typically with regular visits to client premises. Evolve to manage or co-manage client projects and retainers in the areas of interactive strategy consulting, working with other consultants and analysts in the group.
* Provide quantitative and strategic marketing consulting services to new and existing clients. Examples include:
* Campaign Optimization: work with clients to optimize marketing campaign performance in a variety of digital channels, with an emphasis on search.
* Search campaign/program management and strategy development
* Emerging technologies: research and develop interactive programs for clients, utilizing emerging technologies in Web, viral, and Social Networking community spaces.
* Unique Insight: help clients gain insights into their business and customer behavior through analysis of campaign data, transactional data, customer profile data, etc.
* Customer Lifecycle Management: develop multi-channel contact strategies tailored to individual customer segments.
* Business Development: Support sales teams in new prospect meetings and client renewals.
* Under the group’s leadership of industry consultants or functional group leaders, types of activities will include supporting the following:
* Supporting clients' SEO and SEM efforts and being the go-to person for knowledge about the Search channel
* Support the development of digital marketing communications strategy and planning
* Determining most effective communications options (e.g., channels/tools);
* Define performance metrics and measurement scheme;
* Design program elements;
* Designing, creating and distributing reports using Excel and similar analytical tools.
* Creating documents to communicate findings and recommendations using MS PowerPoint and Word
* Conducting industry or functional research and related analyses to support client service work
Other responsibilities include:
* Developing intellectual capital and best practices focused on email marketing, online marketing, and database marketing.
* Client presentations, on-site work-sessions, and correspondences
* Handling multiple projects and engagements as part of Strategic Services team
* Representing the company with industry speaking engagements and publications
* Participating in the development of new service offerings
* Working with Industry consultants, peer groups, and client service teams to cross-sell and up-sell existing clients and identify new business opportunities.
Personal Development
* Develop knowledge in multiple industries and across marketing disciplines of strategy, planning and operations, as well as for different marketing objectives of acquisition, loyalty, and up-sell/cross-sell
* Become aware of, and develop capabilities to apply knowledge of all of Epsilon’s assets, tools, and capabilities
Qualifications
Required Skills and Experience:
* Direct or database marketing background, experience with consulting or analytics projects in Interactive marketing, including search, and preferably with work in social mdeia, mobile marketing and email marketing
* Strong quantitative and analytical skills required
* Strong presentation skills
* Able to work independently in a dynamic energetic environment
* BS Degree Required
Preferred Skills and Experience:
* Degree in an analytical/consulting/management discipline
* Agency experience
* Experience working with a variety of industry verticals
* Ability to thrive in a dynamic work environment
The preferred lcoation for this role is at Epsilon's New York City office, though the role could also be staffed in either our Chicago or Denver offices.
Conditions of Employment
All job offers are contingent upon successful completion of drug screen and background checks.
About Us
Aspen Marketing Services, a leading global marketing services firm and division of Epsilon, builds long-term relationships with clients, many of which are in the Fortune 100, through impactful programs built to engage, sell and retain. Clients benefit from Aspen's comprehensive portfolio of in-house marketing capabilities, including digital marketing, advanced analytics, direct marketing, experiential and event marketing, word-of-mouth and multi-cultural marketing. To learn more about Aspen, please visit http://www.aspenms.com/or follow us on Facebook at www.facebook.com/aspenmarketingservices
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