Job Details
Content Strategist
If you are a Content Strategist with 2+ years of interactive content experience - Read On!
Digital Advertising agency is seeking a Content Marketing Strategist who will audit, research, strategize, plan and assist development and production of progressive, engaging content marketing programs for the agency and its clients across multiple screens and mediums from websites to native apps to social media. This role will collaborate with various discovery and planning resources both internal and external to gather customer-centric, content-inspiring insights. The role will help with the development of content strategies supporting both long-range content program roadmaps and annual content marketing plans. The role will be engaged with ongoing development and publication of reoccurring content calendars. This role will also collaborate with tracking, reporting and distribution resources to ensure content’s success.
What you will be doing:
Content Strategy
* Understand general business and marketing objectives of clients, and define and align achievable content strategies to realize their goals
* Create and implement progressive content planning discovery initiatives that uncover inspiring content and storytelling insights that delights target audiences and differentiates brands
* Assist with content planning workshops
* Assess, catalogue, and organize baseline content inventories. Develop competitive content and gap analysis
* Plan and assist building content marketing programs and plans for each client that take into account goals, brand, products, target audiences, emerging technologies, resources and budgets. Develop a content strategy document for the client/project
* Plan long-term, flexible editorial roadmaps and short-term calendars that mirror brand messages and marketing communications within a set of content guidelines
* Scale Content Strategy to global content planning with responsibilities beyond domestic, US focus to global markets
Content Creation
* Develop search-friendly content in collaboration with Search Marketing, including strategic keyword placement within copy that optimizes content for indexing, * Develop social marketing-friendly content in collaboration with Social marketing, including content calendar development and copywriting, including social posts, articles, blog posts, press releases, white papers, guides and other content as required
* Develop campaign-friendly content in collaboration with Planning and Creative to produce captivating promotional copy for creative campaigns and promotions
* Work with US and global office teams in the creative process and content authoring
Content Publication
* Ensure consistent and timely publishing of content, syndicating across all appropriate customer touchpoints and brand outlets to earn content engagement
Client Services
* Provide content expertise in new business and client pitches, collaborating with peers to develop all compelling, ROI-driven ideas that win, retain and grow business
* Identify marketplace opportunities where client brands can better meet the needs of existing and potential customers, and pro-actively bring such ideas forward
* Support both US and global account teams
What skills are needed to apply:
* 2+ years work experience in developing interactive content
* 2+ years experience in online content strategy, preferably in an agency setting
*3+ years experience in creating/writing content for Web or other
digital media
* 3+ years experience in an interactive design agencyand/or PR agency
* Some global content experience, a plus
* Experience with content management systems and databases a plus
What's in it for you:
* Excellent benefits and compensation
* Working with exciting, tech-savvy clients
So, if you are a Content Strategist with 2+ years of interactive content experience - Apply now!
Must be authorized to work in the United States on a full-time basis for any employer.
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