The Digital Strategist plays an important leadership and development role within the digital group and the agency. Their role is to not only help execute appropriate digital programs but also provide ongoing strategic counsel to their account partners in an effort to help them address their client’s short and long-term business goals. They work hand in hand with junior staff/specialist on relevant assignments/activations. The Digital Strategist should have a strong grasp of the inner-workings of the account and the digital elements of any program initiatives; in addition, they should constantly be developing relevant insight to help the account leads identify areas of growth/opportunity/improvement for the business. They should play a very visible role with appropriate client partners and provide support to the account director/lead.
Their core responsibilities include, but are not limited to, providing ongoing strategic digital counsel, working closely with specialist/account staff to identify areas of opportunities within current initiatives and competitive actions, digital program management (e.g., LBS activation, mobile app, branded online content, etc.), community management, social influencer engagement, digital professional development, and metric analysis and social measurement. They are expected to be constantly looking for opportunities to build against the agency’s core digital capabilities (Strategic community engagement, mobile/LBS, social influencer, digital counsel and video).
Responsibilities:
· Responsible for day to day digital leadership on account (i.e. the overall “digital health” of the account)
· Work closely with the account lead(s) to provide strategic DSM counsel and identify proactive opportunities for brand
· Develop a sincere understanding of the working process of the account side, and how DSM counsel best fits into the overall strategy
· Input on all planning and provide digital POV
o Consistent participation during the creative ideation phase
o Continually serve as a partner with account team/lead and act as sounding board for ideas
o When it comes to the digital/social portion of a plan, the Digital Strategist will lead further developing the concept (after the initial brainstorm(s)) and creating the slides with support from the planner and/or account lead
§ If the plan is 100% digital then the DS will lead the entire plan development process, along with the brand planner
o Provide support to the Senior Digital Strategist or Director with budgeting (hours and hard costs) for each digital/social media campaign and at times develop the plan with senior guidance
· Proactively identify DSM industry trends/potential issues and provide appropriate recommendations to account lead(s)
o Proactively identify DSM trends taking place within brand communities and provide counsel potential next steps and bigger implications for client partners
· Management of any and all social influencer campaigns (not inclusive of bloggers, but rather true social media influencers)
· Manage and execute any digital programs including LBS activations, mobile app launches, branded online content creation & syndication, DSM prof. development, etc.
· Play community manager role when necessary and provide ongoing education for account team to enable them to eventually run a community manager program (or at least share responsibilities)
· Work with specialist/junior staff to provide digital/social media analysis based on measurement and tracking reports, including competitive (when paid for)
· Help lead internal DSM education and growth of Digital as well as external agency digital marketing efforts
· 50% execution; 50% strategic
Qualifications:
- Between 4-7 years of relevant digital media/marketing experience is a must.
- Exceptional experience managing online communities and providing strategic recommendations to clients within this space.
- Excellent communication skills and extensive experience pitching to websites and bloggers.
- Proven ability to manage multiple brands and supervise/mentor junior staff.
- Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing, or a related field is preferred.
EOE/AA/M/F/V/D
Location: New York, NY
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